Effective Date: Jan 1st 2025
Last Updated: June 1st 2025
Broadway Bus LLC (“Broadway,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.broadwaybuslines.com, communicate with us, or use any of our services as a customer or prospective client.
By accessing or using our services, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect personal and non-personal data from customers, users, and visitors in several ways:
A. Personal Information
We may collect the following types of personal information when you interact with us:
- Identity & Contact Information: Full name, email address, phone number, billing address, company name, and any other personal details you submit when booking a service or requesting a quote.
- Trip Details: Date of travel, pick-up/drop-off location, group size, type of event (e.g., school trip, wedding), and preferences
- Payment Information: Credit/debit card details, billing address (processed securely via third-party payment gateways; we do not store your complete card number).
- Account Information: If you create an account, we collect login credentials and trip history.
- Communications: Correspondence through emails, calls, live chat, SMS, or forms, including any information you voluntarily provide.
B. Non-Personal Information
We may also collect:
- IP address, browser type, operating system, and referring URLs
- Usage data, including pages visited, time on site, bounce rate, and referring search queries
- Device information such as screen size, device model, and geolocation(approximate)
- Cookie and tracking information (see Section 5)
C. Broadway Bus Lines SMS Privacy Statement
We respect your privacy. Your mobile number and SMS consent information will never be shared with third parties or affiliates for marketing or promotional purposes. All categories of data collection explicitly exclude any text messaging originator opt-in data and consent. This information is kept strictly confidential and will not be sold, shared, or disclosed to any third party.
If you no longer wish to receive SMS messages from us, you can opt out at any time by replying STOP or by contacting us at info@broadwaybuslines.com.
2. How We Use Your Information
We use the information we collect to provide, improve, and personalize our services, including:
- Booking & Fulfillment: To confirm reservations, process payments, and coordinate with bus operators and vendors.
- Customer Support: To respond to inquiries, provide service updates, and resolve complaints or disputes.
- Internal Business Purposes: To analyze trends, monitor website performance, conduct audits, and improve marketing effectiveness
- Legal Compliance: To comply with applicable laws, enforce our Terms of Service, or respond to lawful requests.
- Marketing & Communication: With your consent, we may send promotional emails, updates, surveys, or SMS messages.
You may opt out of promotional communications at any time by following the unsubscribe link or contacting us directly.
3. Sharing of Information
We do not sell or rent your personal information. However, we may disclose it to trusted third parties for specific purposes:
A. Transportation Providers
To fulfill your reservation, we share necessary trip details (e.g., pick-up location, time, client name) with vetted third-party motor coach companies.
B. Service Providers
We may use third-party vendors for:
- Payment processing (e.g., Stripe, Square)
- Website hosting and maintenance
- Analytics (e.g., Google Analytics)
- Email marketing and customer communication
- Data storage and cloud services
These vendors are contractually obligated to protect your data and may only use it for the specific purposes we dictate.
C. Legal or Regulatory Requirements
We may disclose your information if:
- Required by law, subpoena, court order, or regulatory authority
- Necessary to investigate fraud, enforce our agreements, or protect rights and safety
- In connection with any merger, acquisition, or asset sale (with notice provided)
4. Data Retention
We retain your information only for as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal, tax, and accounting obligations
- Maintain business records for internal analysis
You may request deletion of your personal data, and we will comply unless we are legally required to retain it.
5. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., pixel tags, web beacons) to:
- Store session data
- Understand website usage and improve performance
- Personalize content and marketing based on user behavior
- Enable remarketing through third-party platforms like Google and Facebook
You can manage cookie preferences in your browser settings. Disabling cookies may affect your experience on our site.
6. Your Rights and Choices
Depending on your location and applicable data protection laws (e.g., CCPA, GDPR), you may have the following rights:
- Right to Access: Request a copy of your personal data we hold
- Right to Rectification: Request correction of inaccurate data
- Right to Deletion: Ask us to delete your personal data (subject to legal exceptions)
- Right to Data Portability: Request a machine-readable copy of your data
- Right to Object: Opt out of marketing or processing under specific legal bases
- Right to Withdraw Consent: At any time, if processing is based on your consent
To exercise these rights, contact us at info@broadwaybuslines.com. We may require verification of identity for security purposes.
7. Security of Your Information
We take reasonable administrative, physical, and technical measures to secure your personal information from unauthorized access, alteration, or disclosure. These include:
- Secure Socket Layer (SSL) encryption
- Role-based access control
- Encrypted storage of sensitive data
- Regular audits and monitoring
However, no internet transmission is fully secure. Please take precautions when sharing data online.
8. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect data from children. If we learn that we have collected personal data from a child, we will delete it promptly.
9. Third-Party Links and Integrations
Our website may contain links to third-party websites, plug-ins, or services. These sites are governed by their own privacy policies, and we are not responsible for their content or practices. We encourage you to read their policies before providing any personal information.
10. Changes to This Privacy Policy
We reserve the right to update or revise this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. If changes are material, we will notify users via email or a prominent notice on our website.
Your continued use of our website and services after changes are made constitutes your acceptance of the revised Privacy Policy.
11. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at:
Broadway Bus Lines LLC
Address: 11203 184th Pl NE, Redmond, WA 98052, USA
Phone: +1 878 789 7860
Email: info@broadwaybuslines.com